So anyways, the entry says as leader you cannot motivate. You can manipulate your employees with incentives or/and pressure or you can decide to be an inspiration to them. This goes along with the book I have just mentioned and read.
The Big Five of Life and the Purpose for Existence are the keys of Thomas Derale, the books main character, and his 14 fortune 500 companies which have a distinctive corporate culture which should inspire all other companies greeding for profits only.
The philosophy is that all employees strive for their personal goals, the big five for life, and by the employer promoting achieving those goals, it gains the employée who will work with passion for the supporting employer. This strengthens the employer-employée-relationship while it allows employée's self-realization without high costs as investment and having more output in passion and in the end profits.
And exactly this should be an inspiration to every leader and especially every CEO. (You will figure out later why and what is CEO from a different perspective).
Think about it, you're welcome.
Aloha
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