Last week, being on XING, I noticed a fun written Job-Ad by BFFT, a (not so well known to me) automotive engineering company. The Job-Ad was for a an Internship in Personnel Marketing who obviously belonged to the Pinky and Brain Generation. It sounded truely like fun to me, however, it was "just" an Internship. For career starters of three years working experience for instance, such ads appear disappointing.
Nevertheless, this kind of ad actually made me think about why a probably not young staffed company would start speaking the language of current all age 17-25...
Three days later I came across the Job-Ad by Lululemon seeking for a new CEO on Hawai'i. HawaiiNewsNow wrote about it. Now this company is surely no nine day wonder. In fact Lululemon is a grant success in regards to Yoga-Fashion.
Companies trying to speak the "young ones language" is okay. However it HAS TO walk the same talk as the corporate culture does! Having a frumpy or very old-fashioned corporate culture does not make you morally eligable to display a wrong image of a younger company on job-ads. After all, Job-Ads are the first thing that intrigues potential employees to apply for the job. The only acception is a total image change has happened, which is usually only done when the company is in trouble or merged with another firm.
Lululemon did it right tho. Their somewhat healthconscious hippy target group naturally speaks as the ad speaks. And if the company is supposed to be lead just as it was or as easy-going" as before it is surely right and fun to portrait such image via Job-Ad. If you need a CEO to be a firefighting leader, however, employers should reconsider the language in their Job-Ads. Act accordingly - pono.
Aloha
17.06.2013
06.06.2013
Ford is catching up on German Traineeship System
Now I am pretty late on this but I wanted to share this with y'all.
Look at what Effects the German System of Vocational Schooling /Traineeships are having.
Neat, indeed.
So is this. Check this out!
Change perception!
Aloha
Look at what Effects the German System of Vocational Schooling /Traineeships are having.
Change perception!
Aloha
01.06.2013
Inspire to Motivate
After reading the book "The Big Five for Life" by John P. Strelecky (which got to thanks to this Blog)I googled a little on the internet and came across this lovely blog entry. Lovely, because it speaks the words from my heart in written lines. It is in German. But I am sure the google translator will get it translated to the basic understanding *wink wink*
So anyways, the entry says as leader you cannot motivate. You can manipulate your employees with incentives or/and pressure or you can decide to be an inspiration to them. This goes along with the book I have just mentioned and read.
The Big Five of Life and the Purpose for Existence are the keys of Thomas Derale, the books main character, and his 14 fortune 500 companies which have a distinctive corporate culture which should inspire all other companies greeding for profits only.
The philosophy is that all employees strive for their personal goals, the big five for life, and by the employer promoting achieving those goals, it gains the employée who will work with passion for the supporting employer. This strengthens the employer-employée-relationship while it allows employée's self-realization without high costs as investment and having more output in passion and in the end profits.
And exactly this should be an inspiration to every leader and especially every CEO. (You will figure out later why and what is CEO from a different perspective).
Think about it, you're welcome.
Aloha
So anyways, the entry says as leader you cannot motivate. You can manipulate your employees with incentives or/and pressure or you can decide to be an inspiration to them. This goes along with the book I have just mentioned and read.
The Big Five of Life and the Purpose for Existence are the keys of Thomas Derale, the books main character, and his 14 fortune 500 companies which have a distinctive corporate culture which should inspire all other companies greeding for profits only.
The philosophy is that all employees strive for their personal goals, the big five for life, and by the employer promoting achieving those goals, it gains the employée who will work with passion for the supporting employer. This strengthens the employer-employée-relationship while it allows employée's self-realization without high costs as investment and having more output in passion and in the end profits.
And exactly this should be an inspiration to every leader and especially every CEO. (You will figure out later why and what is CEO from a different perspective).
Think about it, you're welcome.
Aloha
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